Why You Need to Focus on The Middle Of The Funnel ?
The middle of the funnel (MOFU) is often paid less attention than it requires. Marketing takes care of the top…
Use of Intent Data in Sales, Customer Experience, and Account Management
Of course, Intent Data benefits the sales, customerexperience, and account management teams with valuable insights. As already discussed, Intent Data…
Buyer Intent Data vs. Customer Intent Data
You know that you can distinguish between Buyer Intent Data and Customer Intent Data. Depending on which sector you work…
Different Types of Intent Data Available For B2B Marketing
Intent Data are all not the same; just as with the keywords, there are different ways to obtain data. There…
Marketing Analytics Challenges: Tips & Tools
While marketing analytics are essential for successful campaigns, the analysis process faces major challenges because of the enormous quantity of…
What is Marketing Analytics?
Marketing Analytics gathers data through various marketing campaigns to analyze patterns such as campaign contribution in client conversions, client behavior,…
What Exactly Is Account-Based Marketing (ABM)?
Account-Based Marketing is a highly targeted, personalized customer outreach strategy to a group of high-potential clients. ABM is an alignment…
Account Based Engagement with Manlitics H+MAAS
Account Based Engagement- to win more & bigger deals! (But before we dive in, tell me- Why does the B2B…
Implementation & collection of intent data at MANLITICS!!!
A simplified definition about what is intent data: Intent Data is the collection of behavioral and psychological signals that help…
What is Business Strategies for B2B Saas Business?
SaaS companies come and SaaS companies go. The death rate of SaaS companies can be disappointing, but on the other…
