You know that you can distinguish between Buyer Intent Data and Customer Intent Data. Depending on which sector you work with, you can decide which information is more useful to you, search the intent of your current clients or potential clients.
With Customer Intent Data, you know what customer requirements are and what are the pain points. This is excellent for up-selling and cross-selling potential that you can explore. Customer Intent Data helps you filter your buyer personas and gain clear insights about your customers.
If you own a product that serves the purpose of diverse industries and departments, Buyer Intent Data will help you determine the buyer personas accurately. This ensures the clients have a great buying experience and are fully content. Likewise, it will boost the clients’ loyalty and open doors to success stories and positive feedback that can further be used as social proof. All these valuable insights can be used to obtain new customers.
On the other hand, with potential prospects, there’s a huge opportunity for sales and marketing. Buyer Intent Data offers you valuable insights that can be specifically used while addressing these prospects. For instance, a prospect is looking up at sales and GDPR and has downloaded a checklist from your blog. You can proactively approach them and pitch your products that serve their requirements. This way, you’ll be able to pick customers and solve their issues, thus strengthening the bond and gaining more business.
What Are the Benefits of Intent Data in B2B?
In case it hasn’t been clear yet: Intent Data brings in a lot of benefits!
Let’s take a closer look at the most prominent benefits:
You know your future customer: With Intent Data, you get an overview of which customer is looking for what topics and solutions. So, if you’re aware of such customer activities, it helps you identify pain points and interests!
You acknowledge a purchase intent and early interest: Intent Data enables you to recognize buyer intent way too fast! You get to see which companies are actively looking for your products and services even before they fill out a form or reach out to the company’s sales team. This way, you can position yourself at different stages of the customer journey and reach out to prospects before competitors!
You can create client lists: With Intent Data, you can create lists of high-potential prospects, use this list for Account-Based Marketing and hand them over to your sales team.
You can personalize your conversations: Whether in cold calling or in marketing campaigns, Personalization is the key! If a prospect feels you understand and listen to them, you gain trust. With Intent Data, your sales pitches become better and more profitable.
You can filter your future prospects: Based on which visitor viewed what content, you can filter and prioritize. Teams can be further divided based on industry and customer groups. Intent Data helps you generate more leads. You can also categorize similar B2B businesses based on Intent Data.
You can evaluate how efficiently your content strategy works: You can evaluate not just the content but also the landing pages and the entire website in general. You can also evaluate your advertising campaigns’ performance with Intent data and use this to improve yourself constantly.
You can boost your customer relationships: Intent Data is not just important for sales and marketing. It can also be a treasure chest for your customer support team. Intent Data reveals how satisfied a customer is, what is still missing, and the points for improvement.
