A strong marketing strategy usually disintegrates qualified leads. But with two predominant marketing strategies to focus on, it becomes challenging…

Companies already using ABM can make their jump to use ABX by means of an international strategy and transition. The…

Recently B2B marketing is shifting more towards data-driven. The marketers who give more preference to time must begin with harnessing…

The B2B marketing sector has its own set of specific challenges. The B2C industry experiences lesser conversion cycles than the…

In recent years B2B marketing is not just limited to rationale as well as numbers. More than that, business customers…

Numerous marketing articles provide information on various B2B marketing strategies and end up delivering a list of tactics. While that…

Account-based marketing refers to a B2B marketing strategy that pays more attention to each individual accounts and targets each as…

B2B marketing refers to business-to-business marketing. B2B marketing has an exhaustive list of terminologies you should be aware of if…

The middle of the funnel (MOFU) is often paid less attention than it requires. Marketing takes care of the top…

The middle of the funnel also brings some unique challenges; the leads may turn stagnant and cold at this stage.…