SaaS companies come and SaaS companies go.
The death rate of SaaS companies can be disappointing, but on the other hand, the long and growing list of mega-success stories in the software contribution business is complete exciting.
As a B2B Saas Business owner staying on top of effective is important to stay in market. If you want to be topper this post’s for you.
B2b SaaS Marketing Strategies.
Below are strategies that will help you overcome the challenges of SaaS marketing.
1. Content Marketing
Businesses all over the world are taking advantage of content to attract visitors and generate leads for their products. Content should also feature in SaaS marketing channels.
Once your content is out there, it will continue to generate leads; with marketing tactics such as content syndication, you can expand your content’s reach even further.
2. Product Trials
If you aren’t already offering product trials, you should do so immediately as product trials have been shown to increase leads for SaaS solutions.
After a week, 2 weeks or 1 month of trial, it’s usually a lot more difficult for people to envision living without your solution, as long as they have had a positive experience. Prospects who sign up for trials are high-quality leads. Keep track of them and contact them early in the trial period to find out the quality of their experience. This is a key part of SaaS marketing best practices.
3. Search Engine Optimization (SEO)
Seo is instrumental for content discovery. With on-page and off-page SEO, you can improve the chances of people finding your content, through tactics such as link building, meta-tagging, and keyword optimization.
4. Google Ads
Google ads get millions of clicks every day. As such, investing in ads is a great way to take advantage of potential leads. The great thing about Google ads is that you can increase or decrease your budget depending on your objectives.
It’s also easy to calculate ROI with google ads, which is a good thing because one challenge surrounding digital marketing has been the inability to quantify success through measures such as ROI.
It is common for website visitors to buy after a couple of visits. Retargeting involves displaying contextual ads on other sites frequented by web visitors, in order to lure them back to your site. Retargeting will ensure your SaaS solution remains top of mind among visitors as they continue their research. Pairing your retargeting ads with a discount will make it more likely for visitors to come back and convert. With effective retargeting campaigns, you can increase your conversion rate.
For any business, being successful begins with attracting the right customers. This may take a lot longer for SaaS companies, but it is achievable as is evidenced in case studies published in SaaS marketing books. The strategies discussed above work; should you find yourself suddenly overwhelmed by an arrival of traffic, give Manlitics a Call. We will help you handle lead qualification and appointment setting for qualified leads.