Build a B2B marketing strategy with an emotional punch
In recent years B2B marketing is not just limited to rationale as well as numbers. More than that, business customers…
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How to Develop Impactful B2B marketing strategy
Numerous marketing articles provide information on various B2B marketing strategies and end up delivering a list of tactics. While that…
Little Known Ways ABM Challenges & Solutions
Account-based marketing refers to a B2B marketing strategy that pays more attention to each individual accounts and targets each as…
World Of B2B Marketing
B2B marketing refers to business-to-business marketing. B2B marketing has an exhaustive list of terminologies you should be aware of if…
Why You Need to Focus on The Middle Of The Funnel ?
The middle of the funnel (MOFU) is often paid less attention than it requires. Marketing takes care of the top…
4 Strategies To Optimize The Middle Of The Funnel
The middle of the funnel also brings some unique challenges; the leads may turn stagnant and cold at this stage.…
Use of Intent Data in Sales, Customer Experience, and Account Management
Of course, Intent Data benefits the sales, customerexperience, and account management teams with valuable insights. As already discussed, Intent Data…
Buyer Intent Data vs. Customer Intent Data
You know that you can distinguish between Buyer Intent Data and Customer Intent Data. Depending on which sector you work…
Different Types of Intent Data Available For B2B Marketing
Intent Data are all not the same; just as with the keywords, there are different ways to obtain data. There…
Marketing Analytics Challenges: Tips & Tools
While marketing analytics are essential for successful campaigns, the analysis process faces major challenges because of the enormous quantity of…
