World Of B2B Marketing
B2B marketing refers to business-to-business marketing. B2B marketing has an exhaustive list of terminologies you should be aware of if…
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Why You Need to Focus on The Middle Of The Funnel ?
The middle of the funnel (MOFU) is often paid less attention than it requires. Marketing takes care of the top…
4 Strategies To Optimize The Middle Of The Funnel
The middle of the funnel also brings some unique challenges; the leads may turn stagnant and cold at this stage.…
Use of Intent Data in Sales, Customer Experience, and Account Management
Of course, Intent Data benefits the sales, customerexperience, and account management teams with valuable insights. As already discussed, Intent Data…
Buyer Intent Data vs. Customer Intent Data
You know that you can distinguish between Buyer Intent Data and Customer Intent Data. Depending on which sector you work…
Different Types of Intent Data Available For B2B Marketing
Intent Data are all not the same; just as with the keywords, there are different ways to obtain data. There…
Marketing Analytics Challenges: Tips & Tools
While marketing analytics are essential for successful campaigns, the analysis process faces major challenges because of the enormous quantity of…
What is Marketing Analytics?
Marketing Analytics gathers data through various marketing campaigns to analyze patterns such as campaign contribution in client conversions, client behavior,…
Intent Data Ultimate Guide
Are you aware of what your customers are looking for? Or what issues are they currently facing, and what topics…
Why is Intent Data the Future of B2B Marketing?
Buyer Intent Data: Acknowledging the buyer's intent is necessary for marketers who are constantly gazing for higher success rates and…
