Use of Intent Data in Sales, Customer Experience, and Account Management

Of course, Intent Data benefits the sales, customerexperience, and account management teams with valuable insights. As already discussed, Intent Data…

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Buyer Intent Data vs. Customer Intent Data

You know that you can distinguish between Buyer Intent Data and Customer Intent Data. Depending on which sector you work…

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Different Types of Intent Data Available For B2B Marketing

Intent Data are all not the same; just as with the keywords, there are different ways to obtain data. There…

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Marketing Analytics Challenges: Tips & Tools

While marketing analytics are essential for successful campaigns, the analysis process faces major challenges because of the enormous quantity of…

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What is Marketing Analytics?

Marketing Analytics gathers data through various marketing campaigns to analyze patterns such as campaign contribution in client conversions, client behavior,…

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Intent Data Ultimate Guide

Are you aware of what your customers are looking for? Or what issues are they currently facing, and what topics…

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Why is Intent Data the Future of B2B Marketing?

Acknowledging the buyer's intent is necessary for marketers who are constantly gazing for higher success rates and ways to get…

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How to Get Started with Influencer Marketing Strategy

Influencer marketing can unlock infinite opportunities by reaching new prospects, strengthening your connection, creating a whole new brand image. All…

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3 Basic Tactics for Influencer Marketing: Who? What? Why?

Influencer marketing is the whole new aspect of B2B marketing taking the world by storm. Businesses have seen rapid and…

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B2B Marketing Challenges Post-COVID-19: Adapt & Prosper

Generating demand amid work-from-home offices, zoom meetings, and virtual events have become mainstream for B2B marketers. We’ve almost forgotten what…

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