Companies already using ABM can make their jump to use ABX by means of an international strategy and transition. The first thing you need to make this happen is to retrain your team and organization. With a slight variation in the mindset and company DNA, you will be able to construct the foundation to implement an ABX.
Customer experience should be present at the forefront of the sales and marketing sector. This will force your team to think in the context of customer satisfaction and ensure that their promises grow into fruits.
Once the team begins to think according to ABX, the next step will be to create the infrastructure which can handle the integration. By using the appropriate tools, you will be able to design a completely optimized ABM strategy.
Tools to bring in use today
Here we have some crucial and advanced tools that you can use to make a significant shift from ABM to ABX.
- Marketo :
Marketo provides an all-in-one package that begins with marketing to boarding and includes customer experience as well. With the help of its unique features like analytics dashboard, CRM integration, sales, and marketing, it enables your business to build a powerful ABX strategy. It will allow you to engage with customers for a lifetime.
Sendoso fills the gap between virtuality and practicality. This will help you strengthen your relationship and experiences by providing personalized gifts and unique virtual experiences, making your clients happy and, in turn, increasing your revenue.
Terminus enables the easy shift from ABM to ABX with its all-in-one solution of using multiple channels and integration to precisely target your customers and engage with them on a personal level. Folloze also comes up as another great option.
6sense uses ML, AI, and big data to enhance your strategy and also measures your engagement. With the help of 6sense, you can discover behaviors, habits, and other facets of customer experience to build a solid platform for your ABX approach.
Adobe now includes a fresh set of tools that will help you measure your digital content’s engagement level and analytics. This will allow you to analyze customer’s interest and their shifting needs.
By using these tools, you can make a great transition towards ABX. You can easily measure and track your marketing, sales, and customer experience efforts by gathering everything at a particular place.
Account-Based Experience (ABX) directs Growth.
As we are aware of the evolving marketing strategies these days, ABX is also rising high and is proving itself to be the great future of B2B SaaS revenue strategies. Making use of an advanced version of ABX, you can be able to fully integrate a fantastic campaign, designed with an emphasis, which focuses on customer experiences early and often, which will enable on-time delivery, providing a personalized experience of various products and solutions, which will further result in sales and retention.
By shifting to an effective and successful ABX strategy, the companies can build a strong value proposition, regularly engage with their customers, and improve their offerings.