In recent years B2B marketing is not just limited to rationale as well as numbers. More than that, business customers…
Numerous marketing articles provide information on various B2B marketing strategies and end up delivering a list of tactics. While that…
Account-based marketing refers to a B2B marketing strategy that pays more attention to each individual accounts and targets each as…
The middle of the funnel (MOFU) is often paid less attention than it requires. Marketing takes care of the top…
Of course, Intent Data benefits the sales, customerexperience, and account management teams with valuable insights. As already discussed, Intent Data…
You know that you can distinguish between Buyer Intent Data and Customer Intent Data. Depending on which sector you work…
Intent Data are all not the same; just as with the keywords, there are different ways to obtain data. There…
While marketing analytics are essential for successful campaigns, the analysis process faces major challenges because of the enormous quantity of…
Marketing Analytics gathers data through various marketing campaigns to analyze patterns such as campaign contribution in client conversions, client behavior,…
Account-Based Marketing is a highly targeted, personalized customer outreach strategy to a group of high-potential clients. ABM is an alignment…