B2B marketing refers to business-to-business marketing. B2B marketing has an exhaustive list of terminologies you should be aware of if…
The middle of the funnel (MOFU) is often paid less attention than it requires. Marketing takes care of the top…
The middle of the funnel also brings some unique challenges; the leads may turn stagnant and cold at this stage.…
Of course, Intent Data benefits the sales, customerexperience, and account management teams with valuable insights. As already discussed, Intent Data…
You know that you can distinguish between Buyer Intent Data and Customer Intent Data. Depending on which sector you work…
Intent Data are all not the same; just as with the keywords, there are different ways to obtain data. There…
While marketing analytics are essential for successful campaigns, the analysis process faces major challenges because of the enormous quantity of…
Marketing Analytics gathers data through various marketing campaigns to analyze patterns such as campaign contribution in client conversions, client behavior,…
Are you aware of what your customers are looking for? Or what issues are they currently facing, and what topics…
Buyer Intent Data: Acknowledging the buyer's intent is necessary for marketers who are constantly gazing for higher success rates and…