What is Content Syndication?
The content you syndicate could be articles, ebooks, whitepapers, videos, etc. Syndication gives you an opportunity to reach more of your company’s audience with marketing and build your position as a thought leader.
There are many channels you can use for free content syndication—
- Social media (Facebook, LinkedIn, YouTube),
- Content hubs (Inbound, Medium) or
- Blog exchanges.
Content syndication doesn’t only get more eyes on your content and but also drives traffic to your website, social media profiles, and other channels.
Content syndication is the same idea as television syndication. The idea of syndication on TV is to earn money on a program or broadcast by selling its license to other TV stations. Content syndication works similarly.
The main goal is to ensure that your content interests and plotting your readers, boosts website traffic, and puts eyes on your brand by sharing your most engaging content on third party sites.
Content Syndication Strategies:
1. LinkedIn publishing
Publishing and syndicating content on LinkedIn gives businesses a huge opportunity to showcase their products or services directly to these higher level authorities with no restrictions and increase their reach and allow them to connect directly with their customers.
Product or service blogging is a content marketing tactic that uses blogging to get your business more online visibility and attract a new audience. A business blog is a kind of marketing channel that helps support business growth.
3. Social Media
Social media is an essential piece of any business’s marketing strategy. Social platforms help to promote the content and connect business with customers, increase awareness about your brand, and boost your leads and sales. The goal of social media marketing is to generate content so that user will probably share the content through its social network to increase the popularity of its brand name and explore customer reach. So create a good Social Media Marketing Strategy and don’t hesitate to share your content there.
4. Paid Content Discovery Platforms
If you need traffic, you need to pay for it. There are several agencies that drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.
5. Email Marketing
Using email marketing to carry out content syndication allows businesses to connect with new and existing customers by supplying them with valuable content that will educate them and assist in the decision-making process before buying a product or service.
6. Content Syndication Publishers/Networks
Content syndication networks operate by hosting your content like eBooks, white papers, or other assets on their own site and libraries and leveraging their existing network and reach to drive people to those assets.
You and your partner websites, which are preferably top-ranking ones, leading industry sites, top publishing sites, agree to republish your syndicated content or feature your original content once off or on a regular basis.
8. Video Sharing and Distribution
Videos are nowadays one of the best forms of content demanded by the users. Video and multimedia content is rapidly becoming the preferred content type across all industries, and its likely many businesses are focused on producing these types of content.
If you’re not by now syndicating your content in one way or another, you really should be. The online world is a big and jumbled place, so it isn’t logical to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts in front of a different audience, who would otherwise not even know it exists.