World Of B2B Marketing

B2B marketing refers to business-to-business marketing. B2B marketing has an exhaustive list of terminologies you should be aware of if…

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4 Strategies To Optimize The Middle Of The Funnel

The middle of the funnel also brings some unique challenges; the leads may turn stagnant and cold at this stage.…

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Intent Data Ultimate Guide

Are you aware of what your customers are looking for? Or what issues are they currently facing, and what topics…

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a picture showing Intent Data the Future of B2B Marketing

Why is Intent Data the Future of B2B Marketing?

Buyer Intent Data: Acknowledging the buyer's intent is necessary for marketers who are constantly gazing for higher success rates and…

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How to Get Started with Influencer Marketing Strategy

How to Get Started with Influencer Marketing Strategy

Influencer marketing can unlock infinite opportunities by reaching new prospects, strengthening your connection, and creating a whole new brand image.…

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3 Basic Tactics for Influencer Marketing: Who? What? Why?

3 Basic Tactics for Influencer Marketing: Who? What? Why?

Influencer marketing is a whole new aspect of B2B marketing taking the world by storm. Businesses have seen rapid and…

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B2B Marketing Challenges Post-COVID-19: Adapt & Prosper

B2B Marketing Challenges Post-COVID-19: Adapt & Prosper

B2B Marketing Challenges: Generating demand amid work-from-home offices, zoom meetings, and virtual events has become mainstream for B2B marketers. We’ve…

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a person holding camera and showing B2B Video Content

7 Tactics to Keep the New B2B Video Content Rolling During Pandemic

B2B Video Content: This pandemic has forced people to work remotely. No doubt that Covid-19 has changed the way we…

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Market Research Vs Market Analysis| Why it is important to know the difference?

What Is Market Research? Market research can be an exercise to gather feedback and information directly from customers, generally for…

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a poster showing Best Demand Generation Strategies For High-quality Leads

Best Demand Generation Strategies For High-quality Leads

What demand generation strategies have you tried to improve your sales pipeline? In demand generation, there are generally two scenarios.…

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