In recent years B2B marketing is not just limited to rationale as well as numbers. More than that, business customers…
Numerous marketing articles provide information on various B2B marketing strategies and end up delivering a list of tactics. While that…
Account-based marketing refers to a B2B marketing strategy that pays more attention to each individual accounts and targets each as…
B2B marketing refers to business-to-business marketing. B2B marketing has an exhaustive list of terminologies you should be aware of if…
The middle of the funnel (MOFU) is often paid less attention than it requires. Marketing takes care of the top…
The middle of the funnel also brings some unique challenges; the leads may turn stagnant and cold at this stage.…
Of course, Intent Data benefits the sales, customerexperience, and account management teams with valuable insights. As already discussed, Intent Data…
You know that you can distinguish between Buyer Intent Data and Customer Intent Data. Depending on which sector you work…
Intent Data are all not the same; just as with the keywords, there are different ways to obtain data. There…
While marketing analytics are essential for successful campaigns, the analysis process faces major challenges because of the enormous quantity of…